Sony K-50XR70M2 50" BRAVIA 7 II True RGB 4K HDR Google TV with Gemini - 2026

$2,248.00 CAD

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Sony K-50XR70M2 steps into your living room like a window that doesn’t just show pictures—it reshapes how you see color, contrast, and detail in everyday viewing. From movies to gaming, this 50-inch BRAVIA 7 II is built around Sony’s True RGB technology and powered by Google TV with Gemini, aiming to make everything feel more vivid, more responsive, and more lifelike.

True RGB Color Experience

The Sony K-50XR70M2 brings color to life with True RGB technology, using independently controlled red, green, and blue LEDs. Think of it like giving each primary color its own spotlight instead of sharing one stage. The result? Richer tones, stronger brightness, and a wider color range that stays consistent even when you’re sitting off to the side.

With X-Wide Angle support, the K-50XR70M2 keeps colors steady from nearly any seat in the room. Add in real-time RGB sensing, and the TV continuously adjusts brightness and color accuracy so what you see stays faithful to the original content.

Picture Processing Power

At the heart of the Sony K-50XR70M2 is the XR Processor with AI scene recognition. It works frame by frame, fine-tuning color, contrast, and clarity so everything feels more natural and detailed.

XR Clear Image technology helps upscale lower-resolution content closer to 4K by reducing noise and restoring missing detail. It’s like cleaning a foggy window—suddenly everything feels sharper without losing its natural look.

Motion & Contrast Performance

Fast action stays smooth on the Sony K50XR70M2 thanks to XR Motion Clarity. Whether it’s sports, movies, or fast-paced gaming, motion stays bright and controlled instead of blurry.

XR Contrast Booster pushes depth even further by enhancing bright highlights while keeping blacks deep and rich. The result is a screen that feels layered—almost like you can step into the scene.

Audio Experience

Sound on the K-50XR70M2 is designed to follow the picture, not sit beneath it. Acoustic Multi-Audio+ helps align audio with what’s happening on screen, creating a more cinematic feel.

3D Surround Upscaling transforms regular stereo sound into a wider, more immersive experience. Dialogue also stays clear thanks to Voice Zoom 3, which intelligently adjusts voices so you don’t miss the important lines, even in busy scenes.

Smart TV with Google TV and Gemini

The Sony K50XR70M2 runs on Google TV with Gemini, helping you find content faster using voice search and smart recommendations. Instead of scrolling endlessly, you can simply ask and get tailored suggestions.

It also supports Apple AirPlay 2 and Google Cast, making it easy to stream from your phone, tablet, or laptop. Hands-free voice control adds another layer of convenience when you don’t feel like reaching for the remote.

Gaming Features

For gamers, the K-50XR70M2 delivers HDMI 2.1 features including 4K/120, VRR, and ALLM. That means smoother gameplay, reduced lag, and more responsive control.

PS5 optimization tools like Auto HDR Tone Mapping and Auto Genre Picture Mode help the TV automatically adjust settings depending on what you’re playing. Game Menu 2 also keeps all gaming settings in one easy-to-access hub.

Design & Connectivity

The Sony K-50XR70M2 doesn’t just perform well—it looks clean doing it. The Harmonic Presence design with a Mirage Stand creates a floating effect that feels modern and minimal.

Cable management keeps things tidy, while Bluetooth headphone control and quick soundbar settings make everyday use more flexible. You also get easy expansion options for subwoofers and rear speakers if you want a fuller setup later.

Recommended Audio & Video Pairings

To match the Sony K-50XR70M2, Sony suggests pairing it with soundbar systems like BRAVIA Theatre Bar 9, Bar 8, or Sub/Rear speaker setups such as Sub 9, Sub 8, or Rear 9 for a more cinematic soundstage.

For physical media playback, the UBP-X700U Blu-ray player is also a recommended companion for high-quality viewing.

When paired with the right audio setup, the Sony K-50XR70M2 feels less like a TV and more like a complete home cinema hub.

This is the kind of display that doesn’t just show content—it reshapes how it feels. The Sony K-50XR70M2 blends advanced color control, smart processing, immersive audio, and modern gaming support into a single, streamlined experience built for everyday entertainment.

Features & Specs

What's In The Box

  • Voice Remote Control (Supply): RMF-TX840U
  • AC Power Cord Spec: Bundle (C17) (US) (2-pin) (flat blades polarity)
  • Operating Instructions: EN, FR, ES
  • Quick Setup Guide / Supplement CUE (GA): EN, FR, ES
  • Table Top Stand: Separate (assembly required)
  • Wall-Mount Bracket: Sony original

At a Glance

  • 4K Processor: XR Processor
  • TRILUMINOS: RGB Triluminos Max
  • Smoothing: Smooth Color Gradation

Display Specs

  • Display Type: LCD
  • Display Resolution (H × V): 3840 × 2160
  • Screen Size: 50" (49.5")
  • Screen Size (diagonal): 126 cm

TV System

  • Digital Terrestrial System: ATSC / ATSC 3.0 (NEXTGEN TV) depending on region

Operating System

  • OS: Google TV
  • App Store: Google Play Store
  • On-board Storage: 32 GB

Picture (Processing)

  • Picture Processor: XR Processor
  • Motion Enhancer (Native Hz): 120 Hz
  • Colour Enhancement: Yes
  • Contrast Enhancer: Yes
  • Backlight Dimming Type: Local Dimming
  • Backlight Type: RGB LED
  • Video Processing: XR Clear Image
  • Motion Clarity: XR Motion Clarity
  • HDR Compatibility: HDR10
  • HDR Compatibility: HLG
  • HDR Compatibility: Dolby Vision

Picture Modes

  • Vivid
  • Standard
  • Cinema
  • Professional
  • Calm
  • Photo
  • IMAX Enhanced
  • Dolby Vision Vivid
  • Dolby Vision Bright
  • Dolby Vision Dark
  • Dolby Vision Game
  • FPS Game
  • RTS Game

HDMI / Video Input Support

  • HDMI Inputs: 4 (Side)
  • HDCP: HDCP 2.3 (HDMI 1/2/3/4)
  • HDMI-CEC: Yes
  • HDMI Feature: 4K120
  • HDMI Feature: eARC
  • HDMI Feature: VRR
  • HDMI Feature: ALLM

Supported Formats (HDMI Video Input Signal)

  • 4096×2160p (24 Hz)
  • 4096×2160p (60 Hz)
  • 3840×2160p (24 Hz)
  • 3840×2160p (30 Hz)
  • 3840×2160p (60 Hz)
  • 3840×2160p (120 Hz)
  • 1080p (30 Hz)
  • 1080p (60 Hz)
  • 1080p (120 Hz)
  • 1080/24p
  • 1080i (60 Hz)
  • 720p (30 Hz)
  • 720p (60 Hz)
  • 720/24p
  • 480p

PC Input Formats (HDMI)

  • 640×480 (31.5 kHz, 60 Hz)
  • 800×600 (37.9 kHz, 60 Hz)
  • 1024×768 (48.4 kHz, 60 Hz)
  • 1280×1024 (64.0 kHz, 60 Hz)
  • 1600×900 (55.9 kHz, 60 Hz)

Audio System

  • Speaker Type: Acoustic Multi-Audio+
  • Speaker Configuration: Full Range ×2
  • Speaker Configuration: Tweeter ×2
  • DTS Audio: DTS Digital Surround
  • DTS Audio: DTS Express
  • DTS Audio: DTS-HD Master Audio
  • DTS Audio: DTS-HD High Resolution Audio
  • DTS Audio: DTS:X
  • Dolby Audio: Dolby Audio
  • Dolby Audio: Dolby Atmos
  • Voice Zoom: Voice Zoom 3

Network Features

  • Wi-Fi: Wi-Fi 6E
  • Bluetooth: 5.3
  • Apple AirPlay: Yes
  • Apple HomeKit: Yes

Convenience Features

  • Chromecast Built-in: Yes
  • Closed Captions: Yes
  • On/Off Timer: Yes
  • Sleep Timer: Yes

Power & Energy Saving

  • Power Voltage: AC 120V (UL/cUL)
  • Power Voltage: AC 110–240V (other regions)
  • Power Frequency: 60 Hz (UL/cUL)
  • Power Frequency: 50/60 Hz (other regions)
  • Dynamic Backlight Control: Yes
  • Power Saving Mode: Yes
  • Back Light Off Mode: Yes

Connectivity

  • Digital Audio Output: 1 (Side / Hybrid)
  • RF Input: 1 (Side)
  • USB Ports: 2 (Side)
  • Ethernet: 1 (Side)
  • RS-232C: 1 (Side)
  • HDMI Audio Return Channel: eARC
  • HDMI Audio Return Channel: ARC
  • USB Playback Support: Yes
  • File System Support: FAT16 / FAT32 / exFAT / NTFS

Built-in Tuner

  • Tuners: 1 (Digital/Analog)
  • Analog System: M
  • Digital Cable: Clear QAM
  • Channel Coverage Analog: VHF 2–13
  • Channel Coverage Analog: UHF 14–69
  • Channel Coverage Analog: CATV 1–135
  • Channel Coverage Digital Cable: CATV 1–135
  • Channel Coverage Digital Terrestrial: VHF 2–13
  • Channel Coverage Digital Terrestrial: UHF 14–69
  • Channel Coverage ATSC 3.0 Range: 2–13 / 14–36

Video Features

  • Motion Enhancer: XR Motion Clarity
  • Contrast Enhancer: Yes
  • Video Processing: XR Clear Image

Design

  • Stand Design: Mirage Stand
  • Frame Color: Black

Design Features

  • Stand Color: Lenticular / Dark Silver
  • Bezel Design: Immersive Frame
  • Stand Position: 2-way Position (Narrow Pedestal / Soundbar Height)

Display Language

  • Languages Supported: AFR, AMH, ARA, ASM, AZE, BEL, BUL, BEN, BOS, CAT, CZE, DAN, DEU, GRE, ENG, SPA, EST, BAQ, PER, FIN, FRA, GLG, GUJ, HIN, HRV, HUN, IND, ISL, ITA, HEB, JPN, KAZ, KAN, KOR, KIR, LAO, LIT, LAV, MAC, MAL, MON, MAR, MAY, BUR, NOB, NEP, NLD, ORI, PAN, POL, POR, RUM, RUS, SLO, SLV, ALB, SRP, SWE, SWA, TAM, TEL, THA, TGL, TUR, UKR, URD, UZB, VIE, zh_CN, zh_HK, zh_TW, ZUL

Software / Features

  • Application Store: Google Play Store
  • Closed Captions: Yes
  • EPG: Yes
  • Timers: On / Off / Sleep

Audio Formats

  • DTS Support: DTS Digital Surround
  • DTS Support: DTS Express
  • DTS Support: DTS-HD Master Audio
  • DTS Support: DTS-HD High Resolution Audio
  • DTS Support: DTS:X
  • Dolby Support: Dolby Audio
  • Dolby Support: Dolby Atmos**

FAQs

  1. What display technology is used in the Sony K-50XR70M2? The Sony K-50XR70M2 uses True RGB technology with independently controlled red, green, and blue LEDs for vivid color, deeper contrast, and wider viewing angles.
  2. Does the Sony K-50XR70M2 support smart voice features? Yes, the Sony K-50XR70M2 includes Google TV with Gemini and supports hands-free voice control for searching, recommendations, and navigation.
  3. What gaming features are included in the Sony K-50XR70M2? The Sony K-50XR70M2 supports HDMI 2.1 features like 4K/120, VRR, and ALLM, along with PS5 optimization tools such as Auto HDR Tone Mapping.
  4. What audio experience does the Sony K-50XR70M2 deliver? The Sony K-50XR70M2 features Acoustic Multi-Audio+, 3D Surround Upscaling, and Voice Zoom 3 for clearer dialogue and more immersive sound.
  5. What comes included with the Sony K-50XR70M2 box? The Sony K-50XR70M2 comes with a table-top stand, AC power cord, voice remote control, batteries, quick setup guide, and operating instructions.



Sony K-50XR70M2 50" BRAVIA 7 II True RGB 4K HDR Google TV with Gemini - 2026

$2,248.00 CAD

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