Samsung QN98LS03HEFXZC 98" The Frame 4K Vision AI Smart TV - 2026 Model (LS03HE)

Samsung QN98LS03HEFXZC is more than a massive 98-inch TV. It’s designed to feel like part of your home the moment it’s mounted on the wall. Instead of looking cold or bulky, The Frame blends into your space like a real piece of artwork, turning an everyday screen into something that actually adds to the room.

Available Sizes:

• 55" - QN55LS03HEFXZC
• 65" - QN65LS03HEFXZC
• 75" - QN75LS03HEFXZC
• 85" - QN85LS03HEFXZC
• 98" - QN98LS03HEFXZC

A TV Designed to Look Like Art

Most large TVs demand attention even when they’re turned off. The Samsung QN98LS03HEFXZC takes a completely different approach. With its Modern Frame Design and slim wall-hugging profile, it looks more like a framed gallery piece than a traditional television.

The included Slim Fit Wall Mount keeps the display nearly flush against the wall, while the built-in connection solution helps reduce visible clutter. The result feels clean, modern, and intentional — like the TV was always meant to be there.

Customizable magnetic bezels let you switch styles to better match your décor, whether your room leans minimalist, contemporary, or classic.

Art Mode Changes the Entire Feel of the Room

Here’s where the Samsung QN98LS03HEFXZC separates itself from almost every other TV on the market.

When you’re not watching content, Art Mode transforms the screen into a curated digital gallery displaying artwork from renowned museums and collections. Instead of a giant black screen taking over your living room, you get a display that feels warm, elegant, and alive.

It’s a little like replacing a blank wall with a rotating art exhibit.

The TV includes access to over 370 free artworks, along with Art Store Streams featuring professionally curated selections that refresh regularly. Art Home also helps organize collections by season, mood, and style, making browsing feel effortless.

Want something more personal? Upload family photos or personal images directly from your smartphone or cloud storage using SmartThings. With customizable mat styles and colour options, even personal snapshots can look surprisingly gallery-worthy.

A 98-Inch Screen That Still Feels Refined

A screen this large could easily overpower a room, but the Samsung QN98LS03HEFXZC manages to feel polished instead of overwhelming.

The Glare Free QLED display helps reduce reflections, making artwork, movies, and sports easier to enjoy even in bright spaces with lots of windows or natural light. Whether you’re watching during the day or at night, the screen stays comfortable to look at without distracting glare bouncing back at you.

PANTONE Validated ArtfulColour adds another layer of realism with highly accurate colours and skin tones that help both artwork and entertainment look natural rather than overly saturated.

The built-in Brightness Sensor automatically adjusts the picture based on the lighting in your room, helping displayed artwork maintain a realistic appearance throughout the day.

Big Performance to Match the Big Screen

The Samsung QN98LS03HEFXZC isn’t only about aesthetics. Underneath the art-inspired design is a powerful entertainment experience built for modern viewing.

Powered by the NQ4 AI Gen2 Processor, the TV delivers 4K AI Upscaling, Quantum HDR, and smooth motion handling with Motion Xcelerator 144Hz.

Fast-moving sports stay sharp. Action scenes look fluid. Gaming feels responsive.

With VRR support, FreeSync Premium, AI Auto Game Mode, and Super Ultra Wide Game View, the TV is equipped for next-generation gaming without sacrificing picture quality.

And because a screen this size deserves immersive sound, Dolby Atmos, Object Tracking Sound, Adaptive Sound Pro, and Q-Symphony help create audio that feels fuller and more cinematic.

Samsung Vision AI Makes Everything Feel Smarter

Samsung Vision AI Companion adds a more personalized layer to the experience. The TV can recommend artwork based on your tastes and help you discover new styles that fit your space.

It acts almost like a digital art curator quietly working in the background.

AI-powered picture and sound optimization also help improve what you’re watching automatically, adjusting visuals and audio in real time for a more balanced experience.

Smart Features That Fit Everyday Life

The Samsung QN98LS03HEFXZC runs on Tizen Smart TV and includes built-in Alexa, Apple AirPlay, Google Cast, Samsung TV Plus, and SmartThings support.

Wi-Fi 6E and Bluetooth 5.3 help keep streaming smooth and device connections reliable, while Multi-View support allows two video sources on screen at the same time.

Even the SolarCell Remote feels thoughtfully designed, using light for charging instead of disposable batteries.

Where Entertainment and Interior Design Meet

The Samsung QN98LS03HEFXZC feels less like a standard television and more like a centerpiece built for modern living spaces. It combines gallery-inspired design, massive 4K visuals, intelligent AI features, and immersive entertainment into a display that looks just as impressive when it’s off as when it’s on.

For anyone who wants a large-screen experience without sacrificing the style of the room, The Frame delivers something genuinely different.

Features & Specs

Product Type

• Product Type: QLED

Display

• Screen Size: 98"
• Resolution: 3840 x 2160
• Refresh Rate: 144 Hz (VRR Support)
• DLG: 240 Hz
• Anti Reflection: Glare Free

Video

• Picture Engine: NQ4 AI Gen2 Processor
• AI Picture: AI Optimized / AI Customization
• HDR (High Dynamic Range): Quantum HDR
• HDR 10+: Yes (Adaptive / Gaming)
• AI Upscale: 4K AI Upscaling
• Contrast: Dual LED
• Viewing Angle: Wide Viewing Angle
• Micro Dimming: Supreme UHD Dimming
• Contrast Enhancer: Real Depth Enhancer
• Motion Technology: Motion Xcelerator 144 Hz
• Smart Calibration: Basic
• Supersize Picture Enhancer: Yes
• HDR Brightness Optimizer: Yes
• Colour Booster: Color Booster Pro
• Filmmaker Mode (FMM): Yes
• AI HDR Remastering: Auto HDR Remastering
• EyeComfort Mode: Yes

Audio

• Adaptive Sound: Adaptive Sound Pro
• Object Tracking Sound: OTS
• Q-Symphony: Yes
• Sound Output (RMS): 40 W
• Speaker Type: 2.0.2ch
• Active Voice Amplifier: Active Voice Amplifier Pro
• Dolby Atmos: Yes
• 360 Audio: Yes
• AI Sound Controller: AI Sound Controller

Smart Service

• Operating System: Tizen™ Smart TV
• Bixby: Yes
• Built-in Voice Assistant: Alexa
• Samsung TV Plus: Yes
• Web Browser: Yes
• Works with AI Speaker: Alexa, Google Assistant
• SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote: Yes
• Samsung Health: Yes
• Universal Guide: Yes

Smart Feature

• Multi Device Experience: Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On
• Multi-View: up to 2 Videos
• Apple AirPlay: Yes
• Daily+: Yes
• Storage Share: Yes
• Live Translate: Yes
• Generative Wallpaper: Yes
• Karaoke Mic: Yes
• Google Cast: Yes
• Vision AI Companion: Yes
• Soccer Mode: AI Soccer / Football Mode

Game Feature

• Auto Game Mode (ALLM): Yes
• Game Motion Plus: Yes
• Dynamic Black EQ: Yes
• VRR: Yes
• Surround Sound: Yes
• Super Ultra Wide Game View: Yes
• Game Bar: Yes
• Mini Map Zoom: Yes
• FreeSync: FreeSync Premium
• HGiG: Yes
• Hue Sync: Yes
• Gaming Hub: Yes
• AI Auto Game Mode: Yes
• AI Gaming Optimizer: Yes

Tuner / Broadcasting

• Digital Broadcasting: ATSC / ClearQAM
• Analog Tuner: Yes

Connectivity

• HDMI: 4
• USB: 2 × USB-A
• HDMI (High Frame Rate): 4K 144 Hz (for HDMI 1/2/3/4)
• Ethernet (LAN): 1
• Digital Audio Out (Optical): 1
• RF In: 1 / 1 (Common Use for Terrestrial) / 0
• Ex-Link (RS-232C): 1
• Wi-Fi: Wi-Fi 6E
• Bluetooth: 5.3
• Anynet+ (HDMI-CEC): Yes
• HDMI Audio Return Channel: eARC

Design

• Design: Frame Design
• Bezel Type: VNB
• Front Colour: Black
• Stand: Round Feet
• Stand Colour: Black

Additional Feature

• Art Mode (The Frame): Yes
• Art Store: Yes
• Motion Detection (Frame): Yes
• Embedded POP: Yes
• EPG: Yes
• IP Control: Yes
• OSD Language: English, Spanish, French
• V-Chip: Yes

Accessibility

• Voice Guide Languages: Czech (Czech Republic), Danish (Denmark), Dutch (Netherlands), English (US), Finnish (Finland), French (Canada), German (Germany), Greek (Greece), Hungarian (Hungary), Italian (Italy), Korean (Korea), Norwegian (Norway), Polish (Poland), Portuguese (Portugal), Romanian (Romania), Slovak (Slovakia), Spanish (Mexico), Swedish (Sweden)
• Accessibility Features (all enabled options): Audio Description, High Contrast, Zoom Menu/Text, SeeColours, Colours Inversion, Grayscale, Auto Picture Off, Magnification, Relumino, Audio Subtitles, Audio Phone Number, Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom, Caption Position, Separate Closed Caption, Slow Button Repeat, Accessibility Remote, Learn TV Remote, Learn Menu Screen, Accessibility Shortcuts Edit, Auto Menu Sort

Power & Eco Solution

• Eco Sensor: Yes
• Power Supply: AC110-120V~ 50/60 Hz
• Power Consumption (Max): 310 W
• Power Consumption (Stand-by): 0.5 W
• Power Consumption (Typical): 236 W
• Auto Power Off: Yes
• Auto Power Saving: Yes

Dimension

• Package Size (WxHxD): 2371 x 1420 x 210 mm (93.35 x 55.91 x 8.27 in)
• Set Size with Stand: 2195.0 x 1303.6 x 432.3 mm (86.42 x 51.32 x 17.02 in)
• Set Size without Stand: 2195.0 x 1250.3 x 30.9 mm (86.42 x 49.23 x 1.22 in)
• Stand (Basic): 1800.6 x 432.3 mm (70.89 x 17.02 in)
• Stand (Minimum): 444.6 x 432.3 mm (17.50 x 17.02 in)
• VESA Spec: 600 x 400 mm (23.62 x 15.75 in)

Weight

• Package Weight: 81 kg
• Set Weight with Stand: 57.9 kg
• Set Weight without Stand: 56.4 kg

Accessory

• Slim Wall Mount Compatible: Included
• Customizable Bezel Compatible: Included
• SlimFit Cam Compatible: Yes
• Zigbee / Thread Module: Dongle Support
• User Manual: Yes
• Power Cable: Yes

FAQs

1. Does the Samsung QN98LS03HEFXZC display artwork when not in use? Yes, Art Mode allows the TV to showcase artwork, curated collections, or personal photos when you’re not actively watching content.
2. Is the Samsung QN98LS03HEFXZC good for bright rooms? Yes, the Glare Free QLED display is designed to reduce reflections and maintain comfortable viewing in bright spaces.
3. Can I customize the appearance of the Samsung QN98LS03HEFXZC? Yes, the TV supports customizable magnetic bezels so you can change the frame style to match your room.
4. Does the Samsung QN98LS03HEFXZC support gaming features? Yes, it includes 144Hz refresh rate support, VRR, FreeSync Premium, AI Auto Game Mode, and additional gaming enhancements.
5. Can I upload personal photos to the Samsung QN98LS03HEFXZC? Yes, you can upload and display personal photos from your smartphone or compatible cloud storage services through SmartThings.