{"product_id":"sony-k-50xr30m2-50-bravia-3-ii-4k-hdr-led-google-tv-with-gemini-2026","title":"Sony K-50XR30M2 50\" BRAVIA 3 II 4K HDR LED Google TV with Gemini - 2026","description":"\u003cp\u003eSony K-50XR30M2 steps in as a 50-inch BRAVIA 3 II 4K HDR LED Google TV designed to bring a full cinema feel right into your living room. The idea here is simple—bigger screen, smarter processing, and richer sound that makes everyday viewing feel more engaging. From movies to sports to gaming, everything gets a more immersive edge without feeling complicated.\u003c\/p\u003e\n\u003ch4\u003eBig Screen Experience That Feels Like Cinema\u003c\/h4\u003e\n\u003cp\u003eThe whole point of this TV is immersion. The 50-inch display pulls you closer to the action, almost like sitting in a mini theatre at home. Dolby Vision and Dolby Atmos work together to deliver brighter visuals and layered sound that feels wrapped around you.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 enhances this experience with a focus on scale and clarity, making even casual viewing feel more impactful. Whether it’s a blockbuster or a live match, the screen keeps everything visually bold and engaging.\u003c\/p\u003e\n\u003ch4\u003ePicture Quality That Adapts in Real Time\u003c\/h4\u003e\n\u003cp\u003eWhat makes this model stand out is how it handles colour and clarity. XR Triluminos Pro brings over a billion colours to life, giving everything from landscapes to skin tones a natural, realistic feel.\u003c\/p\u003e\n\u003cp\u003eAt the core, Sony K-50XR30M2 uses the XR Processor with AI scene recognition to constantly adjust contrast, sharpness, and colour. XR Clear Image AI also steps in to upscale older content closer to 4K quality by reducing noise and restoring lost detail.\u003c\/p\u003e\n\u003cp\u003eMotionflow XR keeps fast-moving scenes smooth, so sports and action-heavy content stay clean without blur or lag in motion.\u003c\/p\u003e\n\u003ch4\u003eSound That Moves With the Action\u003c\/h4\u003e\n\u003cp\u003eAudio plays a big role in the experience, and this TV doesn’t treat it as an afterthought. X-Balanced Speakers are designed to reduce distortion while keeping dialogue clearer and bass more controlled.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 supports Dolby Atmos and DTS:X, creating a surround-style effect where sound feels like it moves around the room instead of staying trapped in the screen. It’s the kind of setup that makes even simple scenes feel more dynamic.\u003c\/p\u003e\n\u003ch4\u003eSmarter Viewing with Google TV and Gemini\u003c\/h4\u003e\n\u003cp\u003eEntertainment feels more personal thanks to Google TV with Gemini built in. Instead of endlessly scrolling, you can simply ask for what you want to watch and get recommendations based on your preferences.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 also supports hands-free voice control, letting you search for shows, control playback, or even manage smart home devices just by speaking. Apple AirPlay 2 and Google Cast make it easy to stream directly from your devices without extra steps.\u003c\/p\u003e\n\u003cp\u003eEverything feels faster and more connected, especially when switching between apps or finding new content across platforms.\u003c\/p\u003e\n\u003ch4\u003eGaming That Stays Fast and Responsive\u003c\/h4\u003e\n\u003cp\u003eFor gaming, responsiveness is key, and this model handles it well. HDMI 2.1 support brings 4K at 120Hz, VRR, and ALLM, which helps keep gameplay smooth and reduces lag during fast action.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 also works closely with PlayStation features like Auto HDR Tone Mapping and Auto Genre Picture Mode. These automatically adjust picture settings depending on whether you’re gaming or watching movies, so you don’t have to keep tweaking settings manually.\u003c\/p\u003e\n\u003cp\u003ePS Remote Play adds even more flexibility by letting you stream games from a compatible console over the internet and play from different rooms.\u003c\/p\u003e\n\u003ch4\u003eDesign That Blends Into Any Space\u003c\/h4\u003e\n\u003cp\u003eThe design keeps things clean and modern with a flush surface and nearly invisible bezel. It’s built to keep attention on the screen, not the frame around it.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 also includes Anti-Glare technology, which helps reduce reflections from windows and lighting so the picture stays clear in different room conditions. The overall look feels minimal but purposeful, fitting easily into most setups.\u003c\/p\u003e\n\u003cp\u003eEven the remote is redesigned with bigger buttons and better spacing, making it easier to use without second-guessing every press.\u003c\/p\u003e\n\u003ch4\u003eConnectivity and Everyday Convenience\u003c\/h4\u003e\n\u003cp\u003eWith Wi-Fi 6E, Bluetooth 5.3, and multiple HDMI 2.1 ports, connectivity feels fast and future-ready. Streaming, casting, and device switching all happen smoothly without unnecessary delays.\u003c\/p\u003e\n\u003cp\u003eSony K-50XR30M2 also integrates eco-focused controls through a dashboard that helps manage and monitor power usage in one place. It’s designed to keep entertainment flexible while staying efficient in the background.\u003c\/p\u003e\n\u003cp\u003eIn everyday use, Sony K-50XR30M2 feels like a complete entertainment hub rather than just a screen. It balances picture quality, smart features, and gaming performance in a way that makes everything feel effortless. The result is a viewing experience that stays sharp, responsive, and consistently engaging without overcomplicating anything.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFeatures \u0026amp; Specs\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003eAt a Glance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTRILUMINOS:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eXR Triluminos Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Processor:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eXR Processor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWeights (Approx.)\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight of TV without Stand:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e24.6 lb\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eVideo Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR (High Dynamic Range) Compatibility:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes (HDR10, HLG, Dolby Vision)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotion Enhancer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMotionflow XR 480 (Native 120Hz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eVideo Processing\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Processing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eXR 4K Upscaling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eTV System\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperating System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGoogle TV with Gemini\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTV System (Digital Terrestrial):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eATSC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eRegulation and Standard Compliance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA® Hole Pitch (W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e11 13\/16 x 11 13\/16 inch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNetwork Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple AirPlay:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple HomeKit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi Standard:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e802.11 a\/b\/g\/n\/ac\/ax (Wi-Fi 6E)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eMeasurements (Approx.)\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimension of TV without Stand (W x H x D):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e43 3\/4 x 25 5\/8 x 2 11\/16 inch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTV with Stand (Standard Position):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e43 3\/4 x 28 1\/8 x 9 11\/16 inch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStand Width (Standard Position):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e36 1\/4 inch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eInputs and Outputs\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth Profile Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eVersion 5.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Audio Output(s):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1 (Bottom)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthernet Inputs:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1 (Bottom)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI Inputs Total:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e4 (2 Side, 2 Bottom) (All HDMI 2.1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRF (Terrestrial\/Cable) Connection Input(s):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1 (Bottom)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRS-232C Input(s):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1 (Bottom)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Ports:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2 (Side)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGeneral Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNetflix Calibrated Mode:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDisplay Specs\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Resolution (H x V, Pixels):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3840 x 2160\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDisplay Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Type:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDirect-LED\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDesign Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBezel Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFlush Surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStand Color:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBlack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStand Position:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1-Way Outside Position\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eConvenience Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChromecast Built-in:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures Specified in HDMI 2.1:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e4K120 \/ eARC \/ VRR \/ ALLM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAudio Specs\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeaker Configuration:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2x Full Range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeaker Type:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eX-Balanced Speaker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAudio Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI Audio Return Channel (ARC):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes (eARC\/ARC)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat display technology is used in Sony K-50XR30M2?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt features a 4K HDR LED display with XR Triluminos Pro for over a billion colours and natural-looking detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes Sony K-50XR30M2 support cinematic audio formats?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes, it supports Dolby Vision, Dolby Atmos, and DTS:X for immersive picture and sound.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan Sony K-50XR30M2 improve older content?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt uses XR Clear Image AI to upscale older content closer to 4K quality by reducing noise and restoring detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs Sony K-50XR30M2 suitable for gaming?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes, it supports HDMI 2.1 features like 4K\/120Hz, VRR, and ALLM for smoother and more responsive gameplay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat smart features are included in Sony K-50XR30M2?\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIt includes Google TV with Gemini, voice control, Apple AirPlay 2, and Google Cast for easy streaming and content discovery.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Sony","offers":[{"title":"Default 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